Branding and promotion is always been a major part of marketing and business activities. Because it is the only factor that helps a business to attract more customers and buyers to their products and services. Digital Platforms are very useful to advertise your business for free and to attract more customers.
Attracting new customers towards a new brand is a tough job with traditional marketing and promotion channels. Because of the high cost, lack of performance tracking, and limited reach to customers. The best way to promote your business online is to use Digital Marketing for your business on different digital platforms.
Digital platforms like social media are very useful and effective for paid marketing and free promotion of your business. Because of the increasing number of users and advertiser-friendly environment of these platforms. These digital platforms are very useful for the digital branding of your business.
Online Marketing platforms make online promotion and marketing very easy and effective with different methods and tools that help the advertisers to promote their brand very effectively. You can use online marketing and these digital platforms for free promotion of your business and brand.
MARKETING AND BRAND PROMOTION
Marketing and Brand Promotion is important for any business to promote their brand. It helps businesses to generate awareness about what they create and sell in the form of products and services. It connects the businesses with their potential customers to sell the products and services.
Marketing helps you to develop the image of your brand among your audience. It also influences the perception of your audience about your brand based on the presence of your website on the internet. You can create and develop a strong brand image of your business with digital platforms, which will help you to get more customers and sales.
Digital platforms are the best place to shape your brand and to promote your business. It also works very well because of the increasing trend in digital advertising and internet marketing. You can easily reach your target audience with different digital platforms.
The online presence of your business will help you to get more leads and conversions. Because customers always check the online presence of businesses from which they buy any product or service. The customers always check the review of the products and services. It helps them to make the right buying decision.
BENEFITS OF BRAND PROMOTION WITH DIGITAL PLATFORMS
Digital platforms are very effective to attract more customers to your business. It can help you to promote your business and brand among your target audience. The marketing and online promotion on digital platforms offer the following benefits:
Reach to Large Audience: The success of any marketing and promotion activity is measured on the basis of – how many people were reached with your message. Digital platforms give you a wide and large reach to your audience because of the large user base of the digital platforms. It helps you to reach a large audience in a single click.
Measure your Performance: You can simply measure your performance with digital platforms. There are many digital platforms that offer free tools to measure your performance like Google Analytics of Google, Facebook Insights of Facebook, and Twitter Analytics of Twitter. These platforms provide rich and useful information about your business and customers.
Customer Engagement: Digital platforms are the best place to engage with your audience because it works like a communication channel with your audience. Customers also like to share their feedback on the digital platforms about the products and services that they use. It helps businesses to connect with their audience and to resolve their issues on time.
Low Cost of Promotion: The cost of branding and promotion on digital platforms is very low as compared to the traditional methods of marketing and promotion. There are two methods of marketing on digital platforms – organic and paid marketing. There is no cost of organic marketing because you can use your content to promote your brand, while in paid marketing you need to pay a limited amount to reach a well-defined audience.
More Website Traffic: Website traffic is the best way to promote your business and brand online with your own website. Digital platforms can help you to get more website traffic with both organic and paid marketing efforts. You can simply attract more traffic to your audience with the help of your content and by sharing it on different digital platforms.
AMAZING DIGITAL PLATFORMS TO PROMOTE YOUR BRAND
These are the amazing digital platforms that can help you to promote your business and brand among your target audience. It can offer you a wide reach to your audience and better results in terms of returns.
- Facebook: Facebook is the major social media platform for entertainment where people share texts, images, videos, and stories. It is among the largest social media platform in the world with more than 2 Billion monthly active users. Facebook is useful for organic marketing with your content. You can also use Facebook Ads for paid advertising on the Facebook network and online brand marketing. It gives you better options for targeting your customers.
- Twitter: Twitter is a social media platform for sharing news related to entertainment, business, politics, sports, and more. It is a microblogging social site where you can share your short messages of 140 characters as a Tweet. You can use Twitter for the digital branding of your business through your content and blog, by sharing the latest information about your business.
- LinkedIn: LinkedIn is a professional social media site. People use LinkedIn to share information, to make a professional network with one another, and to build their Personal Brand. You can create your business page on LinkedIn to promote your business and brand. You can also use LinkedIn Ads for online brand marketing and to promote your services among your target audience.
- WhatsApp: WhatsApp is a messaging app that facilitates sharing your content in the form of texts, images, and videos with your audience. WhatsApp Business is the marketing and online promotion platform, which is a part of WhatsApp, is best for customer engagement and brand promotion. It is very useful for small businesses who want to promote their brand to a specific niche audience.
- Instagram: Instagram is a social media platform for sharing photos and videos. It is a good platform to share your content in the form of Images, Videos, Infographics, and Stories to promote your business. You can create your business profile on Instagram to promote your brand. You can also use Instagram Ads to increase customer engagement and to generate leads for your business.
- YouTube: YouTube is the best place for both kinds of video marketing – organic or paid. It is very useful to share your video content with your audience on different digital channels like social media. You just need to share the link of your YouTube channel and it will attract interested people to your business.
- Pinterest: Pinterest is an image-sharing platform where you can share images of your business or related to your business. It is a good platform for the digital branding of your business and to increase your brand awareness. You can create a business account on Pinterest for online brand marketing of your business. You can also analyze your hard work on Pinterest through its own social analytics tool which gives insight into your most popular pins.
- Snapchat: Snapchat is the social platform for the younger generation who likes to share pictures and stories with their friends and followers. There are 191 million daily active users of Snapchat. It is very useful for the business with a younger target audience for their product and services. Snapchat provides a great opportunity to connect with your audience and to promote your business and brand.
- TikTok: TikTok has achieved exponential growth in the last few years. It has become one of the most downloaded apps in the world. TikTok helps its users to upload and share their short videos with their friends and followers. It is a useful online advertising platform with a younger target audience. It is very useful for influencer marketing to promote your brand and to develop user-generated content for your business.
- Tumblr: Tumblr is a microblogging social website. It allows its users to post their content in the form of short blogs. Tumblr is a good platform for sharing your content to promote your business in the form of blogs. You can also use paid ads on Tumblr. Tumblr features simple banner ads on the blogs that the users of Tumblr post on the site. It is a creative and entertaining platform where you can promote your brand with new and creative ideas.
- Telegram: Telegram is another messaging app that facilitates users to connect with their friends and customers. You can use Telegram to share your content in the form of photos, audio, video, and doc files with your audience. It is useful to target a specific audience with well-known interests.
- Reddit: Reddit is an ultimate platform for getting and sharing the news and information about all the different topics like science, technology, business, politics, economy, and entertainment. It is very useful for sharing your content with your audience because of the large user base and good audience engagement.
- Quora: Quora is a very useful information and social sharing platform. It also covers a wide range of topics for information and discussion like literature, philosophy, psychology, science, technology, history, and more. It can help you to share information with your audience to solve their problems and to promote your brand among your audience.
- Blogger: Blogger is a free blogging platform. You can create your blog on Blogger to promote your business. And, you can get more backlinks to your original website. It is very useful to attract more traffic to your website and for the digital branding of your blog and website.
- SlideShare: SlideShare is a very useful content-sharing platform for your content in the form of presentations, documents, pdf, and video files. You can create useful and relevant content to share information with your target audience. It will help you to promote your business and to engage your audience with your brand.
- Medium: Medium is a content publishing platform that is very useful for sharing your content in the form of blogs and articles to promote your brand. Medium has a large user base that is very helpful for your business and brand promotion. It also helps you to attract your target audience to your website.
- Viber: Viber is a messaging app that helps its users to connect with their friends and customers. You can use Viber business to promote your business with images, links, and buttons. The audience of Viber is based on public chats on the platform that the advertisers can target.
- Dribbble: Dribbble is a major content-sharing platform for visuals and graphics. It is the right platform to promote your business and brand with your content in the form of creative visuals and Infographics. You can use your creative and innovative ideas to develop creative content to attract new customers to your brand. It will help you to get more customers and leads.
- Yelp: Yelp is a community-building platform for businesses. It helps you to promote your business and brand with your Yelp page. You can easily use your Yelp page to monitoring, marketing, and maintaining your business. It also helps you to improve the online presence of your business and to attract more customers to your business.
- Twitch: Twitch is a video streaming platform especially used by gamers to stream gaming. It helps you to reach an engaged audience and to promote your brand. You can develop a partnership with other video streamers that can help you to advertise and promote your business among your target audience.
- Slashdot: Slashdot is an information and news publishing platform – where users share information related to different topics like science, politics, sports, and technology. You can share your content in the form of information with your audience to promote your business and brand. It will help you to attract your potential customers to your website.
- BizSugar: BizSugar is a great platform for sharing content related to Startups, Small businesses, and Marketing. It is very useful for small business to promote their business and brand with their content. BizSugar is the right place to create awareness about your brand and to attract relevant traffic to your website.
- Scoop.it: Scoop.it is a content publishing platform for the publishers of high-quality content for the users. It is the best platform for professionals to share content to promote their business and brand. It is also a very useful platform for content curation and the development of new ideas for your content.
- 9GAG: 9GAG is an online social media platform that facilitates its users to share user-generated content from other social media platforms. It is very useful to develop user-generated content and to increase your brand awareness and engagement with your audience.
- Meetup: Meetup is an online platform to organize different types of events and to create online groups of people. It is very effective and useful for you to promote your business and brand with online events like webinars. You can prepare a free or paid webinar to promote your business, brand, product, and services.
HOW TO LEVERAGE THE POWER OF THESE DIGITAL PLATFORMS TO PROMOTE YOUR BRAND:
Start with a specific objective: The first step should be to start with clear and specific objectives. It will help you to prepare your targets, set deadlines for your work, and achieve your target on time. The objectives of your branding and promotion plan could be brand awareness or attracting new customers.
Prepare your action plan: The preparation of the action plan is important to get effective results from your digital promotion activities. The right action plan will guide you in your workings. It includes the picking of the right digital platforms, types of content for online business promotion, and measure your performance.
Choose the suitable platforms: It is very important for your digital promotion plan to pick the right digital platform that is suitable for your business and brand. The major factors for picking a digital platform for business are content strategy, user base, and target audience.
Create useful and engaging content: The creation of useful and relevant content is important to promote your brand on different digital platforms. Content plays a major role in marketing and online business promotion because it helps you to share your message and information with your audience.
Measure your performance: The measurement of your performance is the final step in this process. Because it will help you to find out the results of your work and the key areas to make improvements. You can measure your performance simply by comparing your goals and actual results.
The development of online presence is becoming a necessity for all businesses because of the increasing trend of usage of the internet and social media. Digital platforms are helping marketers to grow business with these trends.
The marketing and promotion with digital platforms are useful for businesses because it provides multiple benefits like low cost of marketing, wide reach to the audience, better customer engagement, and analysis of performance for making more effective decisions.
The digital platforms are also helpful for you to improve your brand awareness. And, you can develop the brand authority of your business among your audience with your content. It makes the content sharing process very easy, fast, and effective.
The usage of digital platforms makes the work of small businesses and marketers very easy. It also helps them to promote their brand very effectively among their target audience.
This content was originally published here.