Our exhilarating project involved the management of one of the most successful franchises in the amusement park industry, SkyZone Trampoline Parks. With a laser focus on increasing sales and engagement, our goal was to orchestrate a symphony of promotions, content creation, giveaways, contests, marketing campaigns, advertisements, and user-generated content (UGC) that would resonate with our diverse customer base. Our responsibilities extended to social media management, serving as the brand voice for locations across Ontario, and devising strategies to boost website traffic.
The challenge lay in bridging diverse markets across Ontario, catering to both English and French-speaking customers. Our mission was to translate and harmonize marketing strategies to effectively cater to these two distinct markets while ensuring that promotions, events, and sales goals remained in sync. It required meticulous coordination and adaptability to accommodate the unique needs of each location.
To conquer this challenge, we implemented a unifying strategy that brought together the Ontario markets. We initiated a collaborative approach, working closely with teams in each franchise location to gather their insights and receive weekly updates. This hands-on engagement allowed us to stay agile and fine-tune our approach as needed. By aligning promotions, sales goals, and marketing strategies, we not only met our objectives but also fostered a cohesive and impactful brand presence.